Facebook is one of the largest social media platforms globally right now, having almost 2.91 billion active users per month. It is a place where you can connect with people and share life’s happenings online.
People like to share pictures, videos, posts, comment or send private messages on the platform. However, that is not the only use of Facebook in this day and age. It is also a great place where one can grow their small businesses online.
Many entrepreneurs have taken to Facebook to reach out to a larger audience for advertising their products and services. It takes quite the marketing strategy to build this audience for your business. You need to master the art of advertising in this domain to succeed.
Here are some tips and tricks to grow your small business on Facebook.
Creating a Business Page on Facebook
To get started, the first thing you need to do is open a business page on Facebook. This way, your page will be registered in the business domain, making it easier for people to find the kinds of business they are interested in.
Creating a Facebook page comes free of cost. You will first need to create a personal account and stay logged in to get started. Check out the steps for creating a Facebook page down below.
- Sign up on Facebook with an email account or your phone number to set up a personal account.
- After this step, go to the Menu section, where you will find the Pages option. Click on this option and select Create.
- Decide on the name of your company or business page and type it in. After this, select the category that best describes your page.
- Add a business website if you have any on the option given after selecting your category. If you don’t have a website, it is best to create one. This way, the visitors of your page can directly visit your business website via Facebook.
- After those procedures are done, upload pictures for your profile and cover photos.
- List down the descriptions of your business in the Info option. You have to note your business's background, location, and intention.
- Create a URL for your page and set up a call-to-action button on the home page.
These are the simple steps you can follow to create a page for your business on Facebook.
Once you’ve created your business page on Facebook, it is essential to keep that page alive. For this, you need to create content and upload them on your timeline as frequently as possible. These contents can be shared as different kinds of posts on the page.
- Facebook Status
Uploading statuses is an excellent way to let your followers know how the progress of the business is going. All you have to do is write a post about your products and services and share it on your timeline.
This is an excellent way to share important information on your page with people seeking specific services. You make it easier for them by posting a text post. They can leave their opinions in the comment section if they have any feedback.
- Posting Pictures
Posting pictures of your business and products is a great way to create appeal. A picture will catch the attention of potential customers if it is attractive to their eyes.
This method usually helps sell a product because it gives the customer an idea of the product. Captions are also very important in this case. If you simply upload a picture of your product with a boring caption, there will be less engagement from people.
You have to sell the idea that your product is worth buying to your viewers.
- Creating Videos for Products
Making videos for your products gain more appeal and creates more engagement from viewers. The videos can be made in various ways as long as you can catch the customer’s attention. You can make informative videos, funny videos, and integrate your products into the story-telling of the videos.
If people like your videos, they will keep sharing one after another, resulting in a broader outreach.
Promote your posts
Most experts suggest making use of promoting your posts as they bring more traffic to your business. Posts that are not promoted will help you gain organic traffic but only to a certain extent. Of course, it can help you gain a lot of leads and traffic, but it is time-consuming.
Promoted posts, on the other hand, generate traffic according to the amount you invest in Facebook advertisements. You can choose the amount you want to pay. It can start from a dollar to hundreds and thousands of dollars.
This is, however, not simple for owners of small businesses. They cannot afford to pay hefty amounts for advertisements on Facebook. So, the best suggestion is to use a balance of both methods. As long as your posts are good quality, you don’t need to spend much on them. They can help you generate revenue on a good scale.
Managing a Budget
For small business owners, managing your budget is vital to your company’s success. Once you have a target audience, you should decide how much you are willing to spend to reach that target.
Smaller businesses may not need to spend a lot as compared to larger companies since they do not expect thousands of consumers at a time. Also, you can choose how much you want to spend on ads as there is no minimum limit. The lesser the amount spent, the lower your audience will be. That is just part of the package.
So, it is up to you whether to choose to pay or not. You can also mix up both ways and continue your business.
Social media platforms are a great way to take your business to higher levels and generate better revenue. These platforms are where everyone spends their time and energy on.
Facebook is also one of the biggest social media forums in the world. Thousands of businesses use this stage to generate leads and further their brands through ads, posts, sharing different content, etc.
Small businesses can definitely use Facebook to grow bigger and support their brands. Following the steps mentioned above can help them sustain themselves, but they can also hire marketing professionals if they want to make it in the big leagues.